In 2019, after several years of collaboration with Thermal Energy Corporation, our team at Humbleweed Creative refreshed the company’s visual identity to reflect its reliability and forward-looking values. I helped shape the brand and design system, which conveys professionalism through clean layouts and strong, people-focused imagery. I applied the new identity to the website and PowerPoint templates for consistent materials.
Brand identity co-developed with Rita Penrod, who also designed the annual report.