Meet Amy

For more than 25 years, I’ve used visual design as a tool to make things better:

Better experiences. Better communication. Better connections. A better world.

My first job out of college was designing for a regional park system. I loved helping people discover and connect with the outdoors. I became increasingly interested in the relationship between people and the natural environment. 

That curiosity led me back to school for a master’s in Sustainable Design. It changed the way I saw everything.

I began to understand how deeply interconnected our systems are—and how design shapes the way we live, move, communicate, make decisions, and interact with the world around us.

I put this new understanding to work at Metro Transit, the Minneapolis-Saint Paul public transportation system, helping millions of people navigate their daily journeys.

Having never ridden public transportation before, I ended up being my own test subject! 

I quickly saw how the right visual cues and information, presented at the right time and place, could make the entire system easier to understand and navigate.

So I started asking bigger questions:

What do people need to understand? Where do they get stuck? What would make this experience better? 

Which expanded into:

How could design influence not just individual experiences, but entire communities and public perception?

I wanted to work with people who cared as deeply about environmental and social issues as I did. Which led me to co-found a design studio focused on helping sustainability-driven organizations explain complicated ideas through clear, compelling visual stories.

I loved it. 

And yet, I still wanted to do more.

I didn’t just want to communicate sustainability.

I wanted to help organizations become more sustainable.

So, in what was definitely not the obvious next step, I co-founded a sustainability software company. I spent three years talking with sustainability leaders, conducting user research, and digging into business strategy, motivation, and behavior.

And I kept seeing the same challenge:

People were doing incredibly important work. But they struggled to communicate why it mattered.

That’s when the pieces finally came together.

No matter the industry, technology, or deliverable, it always comes back to communication. 

Which brings me full circle to what I do today as a Visual Designer & Impact Communications Strategist who helps environmental, social impact, and public-service organizations make their critical work easier to understand, connect with, and support.

Sometimes that means explaining a complex system.

Sometimes it’s making the case for investment with data.

Sometimes it’s helping people see themselves in a new program or possibility.

Whatever the challenge, I bring 25+ years of design experience, 15 years working with public service organizations, and more than a decade focused on sustainability.

No matter your goal or audience, I work with your team to determine the most meaningful way to tell your story through graphics, information design, data visuals, and strategic communications. 

So you can get the support, funding, participation, or action needed to create a positive impact.