The Respect the Ride campaign aimed to address disruptive behaviors on Metro Transit buses and trains in a lighthearted, engaging way. Using basic shapes, I designed neutral characters whose emotions and actions tell the story without words. The campaign was applied across vehicles and supported by social media, successfully grabbing attention, encouraging positive behavior, and earning local press and awards.
An interview with a local blogger about my illustrations.
MAGC Northern Lights Awards: Award of Merit in Graphic/Illustration.
ClientMetro Transit
CategoryIllustrationSigns & Displays
