Green Line Launch Campaign

To build excitement for the new light-rail line between Minneapolis and St. Paul, we designed promotional pieces including a wrapped bus, posters, a website countdown clock, and the “Destination Anywhere” badge highlighting neighborhoods, venues, and landmarks along the route.

For the Opening Day Celebration, I created a set of collectible pins representing each station. Attendees could collect pins and clip them to a special brochure featuring maps, activities, and a summer event calendar to encourage repeat ridership.

The invitations featured a flexible design to accommodate multiple events over two days, allowing different public officials and VIPs to receive only the cards relevant to them. A single wrapper held the cards, and repeated foil accents added a formal touch at minimal cost.

Additional design credit: Leah Janz, badge art; Mod & Co, neighborhood iconography.