In 2017, Carleton College launched a five-year project to install a new geothermal system and upgrade aging heating and cooling infrastructure as part of its Utility Master Plan and goal to become “Carbon Free by 2050.” My partners and I at Humbleweed Creative developed a visual identity and a library of illustrations, diagrams, data visualizations, icons, and educational content to communicate the project and its environmental impact. These visual assets were used across construction signage, banners, handouts, web pages, and presentations throughout the project and beyond.
I designed several data charts showing emissions reductions, energy use, and cost savings, along with infographics highlighting interesting facts about the scope and impact of the project.
Brand identity co-designed with Rita Penrod and Shannon Rahkola.
Additional graphics by Rita Penrod and Shannon Rahkola.
ClientCarleton College
CategoryBrandingIllustrationPrintSustainability
