The “A Line” Brand Launch

For Metro Transit’s first rapid bus line, the A Line, I created a distinct yet cohesive brand identity that set the standard for future “rapid bus” services. Working closely with the Transit Information, Engineering, and Facilities teams, I designed signage and graphics for shelters and information kiosks to ensure a clear and consistent rider experience. I also developed key materials to explain how the new service worked, including maps, printed schedules, and real-time digital displays.

Design support: Leah Janz, line map and bus graphics